With Medicare Reimbursements continuing to decline and expensive overheads on the rise, eye care professionals are looking for a way to bring in more revenue.
Eye care professionals are looking for ways to better serve their patients and bring in more revenue. Excelling in this realm is your specialty, yes specialization alone will not keep you ahead of the game in this economy. Over the next two decades ophthalmology as an industry will face numerous challenges. These obstacles include diminishing Medicare reimbursements, increased overheads and increased government regulations. The PHSI Hearing Program enables you to significantly increase profits while further meeting the healthcare needs of your patients.
The needs of your patients are your number one priority. What happens after you successfully fulfill them? Clearly, new patients will continue to enter your practice, but your current clients have other needs besides their need for eye care. Adding a hearing program will enable you to provide better and more complete care for your patients while adding a new revenue stream and strengthening your bottom line. As you know, the eyes and ears function inseparably together and the combination of sensory data enables each of us to fully interact with our environment. Screening for and identifying both vision and hearing problems together can become routine and fundamental procedures in your practice. With a patient population that is heavily weighted in the over-50 age group, the ophthalmic practice is perfectly situated to screen for hearing loss that so often occurs parallel to vision loss and eye disease. With access to multiple lines of top-tier hearing instruments, you will be equipped to offer solutions for hearing loss to the majority of patients that you encounter.
As the hearing industry confronts the high incidence of hearing loss within the Baby Boomer population, estimates are growing from 30 million to as high as 55 million people in the US with significant measureable hearing loss (hearing loss bad enough to affect communication and need hearing aids or more specialized care). Despite these overwhelming numbers, only about 20% of people whose hearing loss is bad enough to need hearing aids are actually wearing and benefitting from them. Behavioral research has established that physician’s recommendation is the most powerful influence in their patient’s decision to have their hearing evaluated and to get hearing aids, but physician involvement in this process has traditionally been very limited. Most hearing aids are fit in a retail setting though this is not the venue that patients appreciate or prefer. The PHSI Hearing Program brings hearing screening and hearing aid dispensing into a clinical setting affording patients the convenience of being able to address both their vision and hearing loss within the same establishment, as well as the comfort and security of receiving treatment in a place where they know they will be treated with a commitment to excellence.
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